Club Mahindra Bliss
Club Mahindra Bliss

How do you sell 10-year vacation
ownership to the 50 years+?

Ambition

Club Mahindra wants to get patrons for their 10-year vacation ownership package. The biggest challenge is to communicate to the silver heads without saying it.

club-Mahindra-Bliss
Approach

We twisted the narrative on its head and crafted communication targeting the mindset of today’s 50-year-old, who is looking to create new memories through experiences, adventure and indulgence.

talk-to-Mr-SIP-value
Value

The campaign video saw an instant resonance with the 50-year-old and broke the previous ROI benchmarks of reducing the CPM by 100% and CPL by 70%.

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Let’s
Connect!

Business enquires:
Ankur Pujari

ankur@hyperconnect.asia

+91 9769200081