Club Mahindra wants to get patrons for their 10-year vacation ownership package. The biggest challenge is to communicate to the silver heads without saying it.
We twisted the narrative on its head and crafted communication targeting the mindset of today’s 50-year-old, who is looking to create new memories through experiences, adventure and indulgence.
The campaign video saw an instant resonance with the 50-year-old and broke the previous ROI benchmarks of reducing the CPM by 100% and CPL by 70%.