Club Mahindra

Creating aspiration with Cruise life
for Club Mahindra

Ambition

Make Club Mahindra aspirational for a new generation of travelers.

Approach

Through our consumer research we found that Cruise is one of the biggest aspirations for Indian travelers. We took a leaf from this insight and created an inspiring video around the experiencing cruise life, what all can members do, what are the options to travel, entertain, eat and play on the state-of-the-art cruise liner.

Value

The immersive video was played over 150,000 times and increased the traffic to the website 3x the monthly average before the campaign period.

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Connect!

Business enquires:
Ankur Pujari

ankur@hyperconnect.asia

+91 9769200081