Increase membership sign-ups of their
core TG (Husband, wife & children)
We tweaked the approach to targeting kids via an online contest that would be hosted across social media, digital and kid’s television channels. The quiz named was centered around the gratification of “Trip to NASA” and planned to engage the kids under parental supervision so that parents could help them participate in the quiz over weeks.
The entire quiz became an instant hit with kids and parents as entries started flowing in consistently week after week. The idea to keep parental supervision also paid off as parents started inquiring about the membership.