Outdoor media services for delhi police
Delhi Police

Integrated campaigns that changed
behaviour and earned brand love for
Delhi Police.

Ambition

How do we elicit brand love for an uptight
police force?

integrated campaign
Approach

We deep dived into the audience and found that the tone of voice of Delhi Police was very preachy.
We defined the new tone of voice that was more friendly and reassuring,

social media marketing
digital marketing for delhi police
Value

The new tone resonated well from millennials to gen z, gen x and we started getting brand love across campaigns. The campaigns even raised eyebrows of mainstream media and helped us earn over 1cr of earned media.

Superstar of Hyper Connect
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Let’s
Connect!

Business enquires:
Ankur Pujari

ankur@hyperconnect.asia

+91 9769200081