Delhi Police

Integrated campaigns that changed
behaviour and earned brand love for
Delhi Police.


How do we elicit brand love for an uptight
police force?


We deep dived into the audience and found that the tone of voice of Delhi Police was very preachy.
We defined the new tone of voice that was more friendly and reassuring,


The new tone resonated well from millennials to gen z, gen x and we started getting brand love across campaigns. The campaigns even raised eyebrows of mainstream media and helped us earn over 1cr of earned media.

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Business enquires:
Ankur Pujari

+91 9769200081