How can India’s No 1. Container Port become No 1. On digital?
We began by segmenting the audiences into B2B and B2C and they created bespoke content strategy for them. The B2B audiences were addressed with thought leadership content from maritime sector which included white paper launches, expert videos and live update on the business side. Whereas the B2C was addressed through a content platform that continued to Educate, Entertain, Engage the general public through content, quizzes, trivia and videos.
The account added 2000 new member’s on twitter and became the benchmark social account for shipping ministry.