How to create communication in Mutual Fund
category beyond the boring product communication.
In order to break the clutter, we picked up topical moment of New Year’s where people create resolutions and aspire to accomplish them. We created a brand video that encouraged people to take up these unfinished passion points they had left owing to busy schedules and take them once again because it’s time to invest in yourself and investing in yourself will fetch the best returns.
The immersive video garnered over 700,000 views organically across media and urged people to Invest in Yourself.