Kotak Mutual Fund

How can Kotak Mutual Fund kick-start a
conversation with millennials who want
to maximize on lifestyle?

Ambition

Creating a long tail content strategy to
engage millennials into investing?

Approach

We articulated our brand archetype as navigator brand, created a brand springboard 'let's plan with Kotak' and weaved entire social media creatives around this, integrated products and drove call to action consistently for over 1.5 years now.

Value

Users encountered a more immersive, meaningful, and engaging experience, which led to page views per visit increasing by 32%, and a 110% uplift in time-on-site.

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Let’s
Connect!

Business enquires:
Ankur Pujari

ankur@hyperconnect.asia

+91 9769200081