Kotak Mutual Fund

Creating a social media strategy that
kept engagement at par with peer
armed with 10x paid budgets.

Ambition

How do we break clutter on social media in
the mutual fund category and drive business?

Approach

We revisited the approach to social more like brand communications, articulated our brand architype as navigator brand. Created a brand springboard “Let’s Plan with Kotak” and weaved entire social media creatives around this, integrated products and drove call to action consistently for over 1.5 year now.

Value

The consistent brand tone, visual grammar and ideas weaved around insight started paying returns and after a year the brand on social had at par engagement with leaders, brand’s organic reach was ahead of the top 3 competitors while adding more organics fans across social platforms.

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Let’s
Connect!

Business enquires:
Ankur Pujari

ankur@hyperconnect.asia

+91 9769200081