How do we resurrect social media
engagement for India’s largest Police Force?
Wait, wait and wait for the right moment and hit it hard! We unearthed 1st FIR ever done in India by Delhi Police and released on the 10th anniversary of #ThrowbackThursday and followed up with more historic posts of Delhi Police under #KuchKhaasHaiItihaas
The timing was perfect! The hashtag #KuchKhaasHaiItihaas started trending immediately with all national news channels, print media and social media influencers picked it up and made yet another historic moment for Delhi Police.