How do we create India’s largest beer fest?
We took leaf from the 1st edition of Beer Fest and rebranded the whole fest through immersive video, socially enabled website, influencer engagement and created an IP out of this. Brining the experience alive to those who couldn’t attend 1st edition through transmedia storytelling. The immersive experience paired with digital media partnerships like Curly Tales, Insider, Book My Show and other travel & lifestyle influencers that ensured we left everyone wanderlusted for India’s biggest beer fest to be.
Over 500k video impressions and entire fest was sold out 1 month in advance!