Rajmata Jijau Mother Child Development Mission

Making nutrition aspirational

Ambition

How can we make nutrition as an indicator of development?

Approach

We began by segmenting the audiences from urban to rural to tribal then deep diving into what are the challenges and reasons for causes of malnutrition and how can communication help in changing behavior. Our ideas straddled from creating a thought leadership stance using social media, reaching out to the relevant influencers through traditional PR and making an impact at the last mile with an on-ground activation.

Value

The integrated approach has started to move the needle of more and more people getting added to our social channels and the on-ground awareness via traditional influencers has increased the uptake of methods and medicines to curb malnutrition at the aanganwadis.

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Business enquires:
Ankur Pujari

ankur@hyperconnect.asia

+91 9769200081