Tata Sky Broadband wanted to create an interesting yearly diary for its internal stakeholders that is unique, reminds of the internet as a core offering as well as stands out.
Internet has transformed our generation in every way, so we thought what the internet would do if it was there for our previous generation as well! Imagine Hitler watching Mein Kampf on Netflix or Stone age man learning how to light a fire on YouTube or Romeo & Juliet had a match on Tinder.
We picked up the most iconic moments in history and brought the internet to their time!
Good side – People loved the diary and it brought a smile to their face. Bad side – Everyone is hoarding the diary as it’s too iconic to be used!