Nashik District Administration wanted to create a coffee table book for Nashik!
We turned the brief on its head and changed the coffee table book into an online portal for the mobile 1st user. These new generation travelers can now see, plan and book thorough one single portal. The content for this portal was crowdsourced completely which helped us create a buzz even before the portal was launched.
The portal was launched at the hands of Hon’ble tourism minister of state and was covered across mainline media. The launch video received over 500k organic views and the proposal was presented as Nashik District’s best digital initiative to the PM Office.